Katy Weintritt
Hey there! I’m looking forward to meeting you.
I’m a tenacious strategist with extensive experience in visual storytelling. My passions include mining brand data for actionable insights and finding creative new ways for organizations to connect with their audiences.
I’m interested in a role that puts my diverse relationship-building and brand communication skills to work on behalf of a purpose-driven organization looking to connect with its customers more effectively.
Phone
(346) 212-4216
Email
KLWeintritt@gmail.com
What People Are Saying
“Katy is a powerful talent with amazing skills in getting to the bottom of a challenge and strategically addressing it. She is highly skilled in brand and product strategies and has a natural leaning to leadership of a team. You will benefit from her immediate value as well as long term impact in any organization. She will make a difference to whichever company is lucky enough to hire her. A high end, high value performer. Happy to answer any questions to help you consider her for any future roles.”
— David Reid, Chief Marketing Officer, NOV
“Katy has an incredible eye for style, detail, and a creative mind that is always diving down into the ‘why’ of issues. There is always purpose behind anything she attempts to accomplish and she works very well within the context of a team. If I had the choice, she would be on my team… always.”
— Paul Dufilho, Director of Storytelling, NOV
“Katy is passionate about confronting and untangling complex problems, and her tenacity helps her succeed. She gives generously to her company and colleagues. Through her own commitment, she inspires hard work and creative exploration in every project. Katy never settles. She is driven by the knowledge that her contributions are essential to the business. She is relentless in her pursuit of exceptional work, and her heart is content when she and her colleagues conquer challenges together. I would wholeheartedly welcome an opportunity to work or collaborate with Katy again.”
— Kim Montgomery, Content Marketing Strategist, NOV
Katy is the consummate professional and I relied on her to provide professional campaigns that contained astounding creative messaging and visuals. Additionally, she is an incredibly effective communicator and I greatly valued her expertise, experience and insight. Katy can quickly integrate and become an integral member of any team and provide results.
-Damon Trager, Senior Manager, Land Rig Proposals, NOV
Professional Experience
Creative Strategy Manager
National Oilwell Varco | 2014 - May 2020
Developed and executed global campaigns, including NOV’s highest-priority product launches, ensuring customer awareness and product visibility in the markets.
Established trust and maintained relationships with internal clients, including VPs and C-suite executives, serving as primary point of contact between clients and creative teams.
Developed brand strategies for new segments and product lines entering new markets.
Led multi-disciplined creative teams in content creation (i.e., guidelines, advertisements, social media, websites, animation, video).
Worked collaboratively with brand managers and digital teams to implement virtual product launches in response to COVID-19.
Ideated and produced award-winning, experience-focused trade exhibits, including for the largest trade show of the energy industry.
Traveled globally to facilities and customer sites to create photography and podcast content.
Planned, designed, and managed placement of print and digital advertisements.
Venue Director
Madera Estates | 2012 - 2014
Manage staff performance on-site through goal monitoring, performance tracking, and resource allocation.
Planned, organized, and supervised events and social media campaigns with measurable tracking results.
Established rapport with vendors, negotiated pricing, and monitored vendor services.
Provided high-level hospitality and customer service to clients, fostering long-lasting relationships.
Performed managerial tasks like sales and cost forecasting, maintaining budgets, distributing invoices, and collecting payments.
Re-branded and updated all company collateral, including websites, brochures, blogs, and advertisements.
Advertising & Marketing Manager
Yummy Yummy/Wild Ginger | 2011 - 2012
Rebranded company and initiated new marketing strategies while abiding to budget constraints.
Tracked marketing campaign results from key performance indicator-based dashboards.
Created menus and managed photography for website and promotional materials.
Education and Training
2011 | Bachelor of Fine Arts, Photography and Entrepreneurship, Sam Houston State University, Huntsville, TX
2019 | Strategic Planning for Marketers, New York University, New York, NY
2020 | Strategic Thinking is a Muscle, American Marketing Association, Chicago, IL