Auredia Branding Strategy
Objective: Create a brand, visual identity, and website for a start-up SaaS company looking to change the future of American manufacturing through augmentation of the workforce.
Brand Identity
Origin
Auredia is a manufacturing analytics software solution for increasing overall equipment effectiveness. A key attribute of Auredia includes training both machines and the people who power them to consistently behave in a way that optimizes equipment performance. It is within this spirit of collaboration that we honor machine operators by leveraging their dedication with our software to improve business profitability. At Auredia we hope to advance a healthy and flourishing economy by protecting our customers’ businesses from overseas outsourcing and growing U.S. employment opportunities.
Mission
We expand the narrow margins of manufacturing by optimizing overall equipment effectiveness through easy-to-adopt, deep-learning software that enables plant managers to employ a motivated workforce.
Vision
We champion a healthier economy by creating and retaining U.S. manufacturing jobs.
