Project Casper
(the friendly ghost-writer)
In Building a Story Brand, Donald Miller points out “the customer is the hero, not your brand.” Project Casper gets NOV, its products, and its services out of the spotlight, positions subject matter experts as guides for customers, creates open dialogue without the expectation of a purchase order, resulting in deep trust and lasting relationships with customers.
Municipalities Brace for Flood of Flushed Wipes and the Blockages that Come with Them
Ian Hallows uses his expertise to help draw awareness to the masses about the pains his customers are facing in the wake of COVID-19.
Beyond Making the Sale: How and Why to Nurture Your Tribe
Britany Palmer is a woman crushing it in a male-dominated industry. Why? She understands that being success comes from an empathetic approach to her customer’s needs.
The Digital Transformation of Drilling Rigs: What Will It Look Like When We Get There?
Like many industries, the drilling sector finds itself in the midst of a digital transformation. Nick Morriss speaks directly to his customers about what he believes success will look like, and how to get there.
Can transferable skills from oil and gas conquer new domains?
Mick Straw invites his colleagues and customers to consider what the future will look like, and the versatility of skills oil and gas workers bring to the table in the future of renewable energy.