“I’m a CMO in an engineer’s magazine… I can’t be boring.”

When David came to me with the news that he would soon be interviewed by a journalist from GineersNow, he had one request - “I don’t want the same boring centerfold every other engineer and executive usually have of themselves sitting at a desk, surrounded by awards.” This was an opportunity for David to show the engineer community that marketing and technical expertise were far from siloed at NOV.